Business to Business Marketing (B 2 B)
Course Content
Business To Business Marketing B2B
-
Lesson 1
02:39
Introduction to Business to Business Marketing
Classification of Products & Customers in B2B Markets
B2B vs B2C Marketing 1
B2B vs B2C Marketing 2
Some Important Concepts and Case Study
Value Chain Analysis, Core Competence and Outsourcing
Introduction to Organisational Buying Behaviour
Howard’s Seth Model
Seth’s Model
Webster & Wind Model, Buying Center and Buygrid Framework
Purchasing function Goals & Kralijic’s Model
Purchasing Cycle & Procurement Development Process
Strategic Sourcing & Case Study
E Procurement & Supplier Assesment
B2B Marketing Strategy Formulation
B2B Marketing Strategy Formulation & Balance Scorecard
Balance Scorecard, Strategy Maps & Case Study
Managing Products in B2B Markets PLC Approach
Managing Products in B2B Markets TA Life Cycle Approach
Managing Services in B2B Markets
Introduction to STP
Segmentation in B2B Markets
Bonama & Shapiro’s Nested Approach & Targeting in B2B
Target Market Strategies
Positioning in B2B Markets
B2B Positioning Strategies
Business Market Communication Personal Selling
Business Market Communication Sales Force Management
Business Market Communication Advertising
Business Market Communication Social Media, Trade shows & more
Business Market Communication Promotional Budgeting
Demand Forecasting in B2B Markets Introduction
Demand Forecasting in B2B Markets Qualitative Methods
Demand Forecasting in B2B Markets Quantitative Methods 1
Demand Forecasting in B2B Markets Quantitative Methods 2
B2B Product Management New Product Development
B2B Product Management Identifying New Products
B2B Product Management Customer Value, Product Launch & more
B2B Product Management Branding
B2B Pricing Introduction
B2B Pricing Price Setting Process 1
B2B Pricing Price Setting Process 2
B2B Pricing Pricing Methods
B2B Pricing Geographical & Value Based Pricing
B2B Pricing Competitive Bidding
Introduction to Relationship Management in B2B Markets
Types of Relationships in B2B Markets & Customer Profitability
Customer Relationship Management
Customer Lifetime Value
B2B Marketing Research Introduction
B2B Marketing Research Research Methods
Business Marketing Channels Introduction & its Types
Business Marketing Channels Types of Participants
Business Marketing Channels E Commerce
Supply Chain Management & its Drivers
Approaches to SCM & Logistics Management
Strategic Business Units SBU & BCG Matrix
GE Matrix & McKinsey 7S Framework
Marketing Techniques Implementation & Control
A Comprehensive Case Study
Student Ratings & Reviews
No Review Yet