Retail Marketing Strategy
Course Content
Retail Marketing Strategy
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Lesson 1
12:46
Understanding Retailing from a Strategic Standpoint
Why is Retailing so Important Strategic Perspectives
Strategic Standpoint and Evolution of Retailing
Evolution of Retailing
Value Creation
Retailing Theories Role in Supply Chain
Retailing Theories and Retailers’ Role in Supply Chain
Retailers’ Role in Supply Chain and Retail Management Decision
Retail Management Decision Process Continued and Kahn’s Retail
Retail Management Decision Process and Kahn’s Retailing Success I
Retail Management Decision Process, Kahn’s Retailing Success II
Kahn’s Retailing Success Matrix and Success Factors for Retail
Success Factors for Retailing and View of Consumer Decision Make I
Success Factors for Retailing and View of Consumer Decision Make II
Consumer Decision Making Processes Continued I
Consumer Decision Making Processes Continued II
Consumer Decision Making Processes Continued and Consumer Mot
Tenets of Customer Centric Approach A Retailer’s Perspective
Private Label Brands
Types of Private Label Brands and Introduction to Multi and Omn
Introduction to Multi and Omni Channel Retail
Introduction to Multi and Omni Channel Retail Continued I
Introduction to Multi and Omni Channel Retail Continued II
Formulating a Successful Retail Strategy I
Formulating a Successful Retail Strategy II
Formulating a Successful Retail Strategy III
Formulating a Successful Retail Strategy IV
Formulating a Successful Retail Strategy V
Formulating a Successful Retail Strategy VI
Formulating a Successful Retail Strategy VII
Location Decisions I
Location Decisions II
Pricing Decisions
Merchandise Management and Planning
Role of HRM in Retailing I
Role of HRM in Retailing II
Motivating Employees
Showrooming and Webrooming I
Showrooming and Webrooming II
Virtual Reality, Augmented Reality and Artificial Intelligence
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